Friday 2 July 2021

James Freewyo Yoxon - Steps For Building A Digital Marketing Strategy

 Digital marketing is a boom to all marketers and has become a lifesaver for many companies because of its real time feedback. It has the ability to interpret the needs of today's generation. It is very necessary to build an online presence for every company big or small. James Freewyo Yoxon develops social media content plans that are consistent with the company’s brand identity. Earlier, it was difficult for small medium enterprises (SME) to challenge the big companies but now with the help of digital marketing even a SME can stay one step ahead of its big player and make them bleed.

 It is not that easy, a SME should always know what their key objective is and understand the company's key goals. A SME should have a good digital marketing strategy in place to provide a foundation for an organized and well planned marketing.

Every company uses these networking platforms as a tool to advertise their content and build their brand image. Such advertising has the ability to attract new customers at no additional cost.



A well planned digital marketing strategy can be designed with the help of the following process.

  • Create awareness
  • Engage customer
  • Convert

It is very important to create awareness about a company and build brand awareness by increasing its digital presence so that people will start talking more and more about the brand and its features. This is the time when a company should act swiftly and try to engage those potential customers to spread the word amongst their friends which generates word of mouth advertising which happens at no extra cost. Social media marketing expert James Freewyo Yoxon creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.  

This is very beneficial for small medium enterprises (SME) and big companies too. When they are talking about your company or a product that's the time when the next step can be executed that is convert those people into regular customers and thereby increase sales.

These digital agencies help the client to design and make their website user friendly and get unique visitors. These agencies will help you to increase your sales which will add to your revenue.

In today's competitive market, make sure that your company's online presence is positive. Make sure people are giving out positive feedback about your company because one negative comment or opinion can spread like a wild fire and disrupt the company's brand image in seconds.