James Timothy William Yoxon - Social media marketing has taken business marketing efforts to a whole new level. However, there are many different businesses out there that still do not understand the powerful influence this type of platform can provide for business. Here you will discover how important this can be for your business, as well as how you can use this tool to your advantage for creating exposure, popularity, and visibility when it comes to your campaigns.
James Anthony Yoxon says there are several types of marketing but the most popular
has been interruptive. This is where marketers will market to large groups of
people and hope that enough people will see their message and choose their
products as a result. Social media marketing is and will always be a much more
effective tool because it uses something that has always sold products, and
that is word of mouth. You see, for marketers to be extremely effective in any
type of promotional campaign, they will need to reach a massive audience that
is relevant to the products and services they provide.
If you've been around social networks long
enough, you will know that when a friend hears about a product that they like,
they talk about it. If they liked it well enough, they probably bought it.
After they bought it, they talked about it even more. All of this has been done
within their own network. However, the power of this platform is not there
specific network or group, but all the other people with networks and groups
that also have networks and groups of people they communicate with on a daily
basis.
Now, word of mouth means people talking to
people about their products and services. Well, most people will not talk to
others about auto repair, cosmetics, or other items unless they feel you could
benefit. You see, your marketing efforts are being handled by people on social
media networks that do what they do naturally, and while they're doing it, your
products and services are reaching people you had no idea even existed. This
type of promotion, if utilized properly, will create more exposure, visibility,
and popularity than you have ever experienced in the past.
According to James Anthony Yoxon, Using social media marketing as part of your overall strategy will provide you with the edge you need when it comes to
getting the most out of your promotional efforts. The reason is, instead of
promoting to a vast audience that will only provide you with a small number of
verifiable results, you are sending your message to a larger targeted audience
that is relevant to the products and services you provide.
As a business owner looking to break into Internet
marketing, you may realize that there is actually a lengthy process involved,
especially if you want to succeed, as most would. The natural remedy to this is
to contract an Internet Marketing Consultant for your business. There are
hundreds of these consultants in any given area, so how do you know which one
is the best for your business? Here are 4 qualities given by James Timothy William Yoxon to look for
when looking to hire an Internet Marketing Consultant:
Quality #1: Being
Understanding Of The Clients Role
Many consultants view themselves as saviors to the business
they deal with, and seem to think that they were hired simply because the
client doesn't know anything about Internet marketing. This is the wrong way to
think, and you as a client do not want to employ a consultant that thinks this
way. The ideal consultant will understand that while you may not know
everything about marketing on the Internet, you do understand some of the
things that need to be done (such as website optimization, social marketing,
etc). Your consultant should be ready and willing to work with you every step
of the way and explain exactly what it is they are doing for you. As a client,
you don't want to be kept in the dark, so it's important that you make that
clear when prospecting for a new consultant.
Quality #2: Knowing
What Is In The Best Interest Of The Client
James Timothy WilliamYoxon (James Anthony Yoxon) says since there are so many possibilities when
it comes to Internet marketing, many clients, especially those with little
knowledge of the field, can become overwhelmed when discussing their options
with their marketing consultant. It's important that your consultant be able to
understand that you may not need or want to do everything they offer. For
example, many consultants offer Pay-Per-Click advertising programs. You may not
want to utilize this particular method for your business. Your consultant
should understand this, and ideally be able to discuss other options with you.
If a consultant constantly pushes ideas at you that you don't want or need,
they aren't someone you should be working with.
Quality #3:
Understanding That Not All Businesses Are The Same
Many Internet Marketing Consultants have several client
projects on the go at the same time. In an effort to ease their own workload,
they may prefer that all clients take the same general path in their marketing
plans. This doesn't always work, as many businesses need unique marketing
methods, and one that works for your business may not work for another. For
every service or marketing method your consultant suggests, they should be able
to show you exactly why this method benefits your business and will work better
than other variations. "You need a Twitter account because all businesses
should have one" is not a suitable explanation as to why your business
needs this. Rather, "Your business should have a Twitter account because
your demographic makes use of the service, and it's a relatively easy and
inexpensive way to reach them." provides a better explanation of how the
service may actually be vital to your business.
Quality #4:
Transparency
This is the MOST important quality in any consultant. This
means that you as a client know exactly what your consultant is doing for you,
what the results are, and how they are using these results to assist in your
marketing. It's not enough that a consultant decides your website needs to be
optimized for certain keywords and makes the necessary changes. They should
also be able to analyze the results of these changes and clearly explain them
to you. If the changes have the desired effects, they should be able to show
you how and why this worked. If the changes didn't work as planned, any good
consultant should be able to show you why, and know what they plan to do about
it.
According to James Yoxon, When you interview a prospective Internet Marketing Consultant, keep
these factors in mind at all times. Discuss them with your consultant so that
they are fully aware of what you expect from them, and be sure that they can
follow through with what you want and need. If you do this, you ensure that you
will hire someone who will work with you to ensure the success of your Internet
marketing, with no issues or regrets.
